Activ Sports Physio
A sports physio clinic wanted patients informed before they walked in, and the old site was not being found in local search. We built an SEO-tuned site that answers the common questions, ranks for the searches that matter and books the appointment.
The results
New-patient enquiries each week
nearly 3×The front desk now hears "I found you online" on most first calls.
Local searches ranking on page one
7×Condition and treatment pages rank for the searches people actually make.
SEO score
+27 ptsClean structure and real content, readable by Google and AI search.
Performance score
out of 100Fast on mobile data, where most "physio near me" searches happen.
Enquiry and ranking figures are client-reported since launch. Scores measured with Lighthouse.
The challenge
Patients arrived with questions that could have been answered before the first appointment, and the clinic was close to invisible in local search. New patients came almost entirely from word of mouth and referrals, while people searching for a sports physio nearby found competitors first.
What we built
An SEO-tuned clinic site built around the questions patients actually ask. Condition and treatment pages are structured so the right page ranks for the right local search, every page answers before it sells, and booking an appointment is one tap from anywhere on the site.
How we did it
Answer first, sell second
Pages built around the questions patients ring up to ask, so they arrive at the first appointment already informed and already convinced.
Local SEO structure
One clear page per condition and treatment, each targeting the local searches people actually type, with structured data underneath.
Booking always within reach
A persistent book button and a clear phone path. Whether someone prefers to tap or call, the next step is always on screen.
Technically clean
Fast loads, accessible markup and structured data. The kind of hygiene Google rewards and patients never have to think about.
The outcomeThe clinic went from word-of-mouth only to a steady stream of new patients who found them online, and the phone now rings with people who already know what they need.
New patients tell us they found us on Google and already read about their injury on our site before calling. They arrive ready to start, and the phone is noticeably busier than before the rebuild.