Get recommended by AI, not just ranked by Google.
Your customers are starting to ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews instead of scrolling a page of blue links. GEO — Generative Engine Optimization — is the work that gets your business named and cited in those answers.
GEO, AEO — what’s the difference?
They are closely related and often used interchangeably. Answer Engine Optimization (AEO) is about being the direct answer to a question — in Google’s AI Overviews, featured snippets and voice assistants. Generative Engine Optimization (GEO) is broader: being the source that generative AI tools like ChatGPT, Gemini and Perplexity pull from and cite when they compose an answer.
Both are the natural next step after SEO. Classic SEO gets you ranked in a list of links. GEO and AEO get you named inside the answer itself — often before the user ever sees a list of links at all.
The mechanics are different from chasing keywords. AI engines favour content that is clearly structured, genuinely authoritative, easy to quote, and consistent across the web. That is exactly what we build for.
Why businesses are moving on this now
Search is changing faster than at any point since Google launched. When someone asks an AI “who’s the best freight forwarder in Sydney?” or “which studio should I hire to build my app?”, the assistant returns a short list of names — and if you are not on it, you are not in the conversation at all.
Being cited by an AI is the new word-of-mouth: it arrives with built-in trust, because the customer asked a neutral assistant and got your name back. The businesses investing in GEO now are claiming that position while it is still uncontested — the ones who wait will be trying to catch up to competitors the AI already recommends.
How Cleargrow helps
AI visibility audit
We check what ChatGPT, Gemini, Perplexity and AI Overviews already say about you and your competitors — your real starting line.
Structured, quotable content
Content shaped the way AI engines like to cite — clear questions, direct answers, and facts that are easy to lift.
Structured data & schema
Machine-readable markup that tells AI engines exactly who you are, what you do and who you serve.
Authority & consistency
Making sure your facts, name and offering are consistent everywhere the models learn from — so they trust the answer.
llms.txt & crawler access
We make your site easy for AI crawlers to read and quote — including an AI-friendly summary of your business.
Track your AI mentions
We monitor whether the assistants actually name and cite you over time — GEO measured, not assumed.
Three steps. No methodology deck.
Connect
A real conversation about your business and where the work needs to move the needle — before anyone touches a keyboard.
Clarify
We map exactly what gets built or changed, what it costs and what it is measured against. You approve a plan, not a mystery.
Grow
We ship, measure and report in plain English — then stay on to keep improving it. You always have a working preview link.
Frequently asked questions
SEO gets you ranked in a list of links on Google. AEO (Answer Engine Optimization) gets you into the direct answer — AI Overviews, snippets, voice. GEO (Generative Engine Optimization) gets you cited by generative AI tools like ChatGPT, Gemini and Perplexity. They overlap heavily and share foundations, which is why we handle them together.
It is early — which is exactly why it is worth doing. AI search is already tens of millions of queries a day and growing fast, and Gartner expects a major shift away from traditional search by 2026–2028. Getting cited now, while few competitors are trying, is far easier than displacing them later.
By making your business the kind of source these models trust and can quote: clearly structured content, machine-readable data, consistent facts across the web, genuine authority, and technical access for AI crawlers. There is no paid shortcut — it is earned, like the best of SEO.
Yes. We monitor whether the major AI assistants actually name and cite you for the questions that matter, and track how that changes as we do the work — so you can see the movement rather than take it on faith.
Yes. GEO builds on SEO rather than replacing it — most of the technical and content foundations serve both. The smart play is to do them together so you are found by Google and recommended by AI.
Ready to grow with GEO — AI Search?
Tell us what you are trying to do. If we can help, we will map it out in plain English — if we cannot, we will say so.
Start a project