Power to the Buyer
A boutique Sydney buyers advocacy runs on a handful of high-value clients, so every enquiry counts. Their old site was leaking them: pages close to 10 MB, a 2.4 second first paint and client proof locked inside screenshots. We rebuilt it end to end and automated everything behind the form.
The results
Home page performance
+34 ptsA slow site loses high-value leads before it ever gets to speak.
Podcasts page performance
perfect scoreVideo embeds that used to drag the page down now load only when tapped.
First paint
8× fasterThe first impression is instant instead of a blank screen.
SEO score
+15 ptsEvery page fully readable by Google and AI search engines.
Founder time on repeat admin each week
6+ hrs backLead entry, booking, reminders and follow-ups now run themselves. That is roughly 300 hours a year returned to paying clients.
Enquiry to booked strategy call
same hourA lead books while their interest is hot, before a competitor has even replied to their email.
Scores measured with Lighthouse, before and after. Time savings client-reported.
The challenge
Power to the Buyer works with only 10 to 15 clients at a time, which makes every single lead high-value, and the old WordPress site was leaking them. Pages weighed close to 10 MB, first paint took 2.4 seconds, client results existed only as Instagram screenshots search engines could not read, and the home page had no meta description at all. Behind the site, every booking was still negotiated over email by hand.
What we built
A ground-up rebuild on Next.js with a proper image pipeline, real indexable content pages, and a contact form redesigned into a qualification instrument. Structured fields for budget capacity, purchase type and journey stage score each lead at the point of capture. Then we automated what happens after the form: instant booking against live calendar availability, automatic confirmations and reminders, and lead routing that puts qualified enquiries in front of the founders without the inbox triage.
How we did it
WordPress out, Next.js in
Server rendering, static generation and a modern image pipeline replaced page-builder bloat, cutting page weight from around 10 MB and making first paint 8 times faster.
Proof set free from screenshots
Client results and podcast episodes became real, indexable pages instead of JPEGs. Those pages now score a perfect 100 for performance and SEO.
A form that qualifies, not just collects
Structured qualification fields for budget capacity, purchase type and journey stage score every lead the moment it arrives, so the founders talk to the right people first.
Automation behind the form
Booking, confirmations, reminders and lead routing now run themselves, cutting repeat admin from around 8 hours a week to under 2. The website stopped being the end of the process and became the start of one.
The outcomeEvery page now scores 100 on SEO and Best Practices, and an enquiry goes from form to booked strategy call without a single manual email. The automations took a week of admin down from around 8 hours to under 2, giving a founder-led team six-plus hours back every week for the clients who pay them.
The site finally matches the level we operate at. Enquiries come in qualified and already on the calendar, and the automation gave us back hours every single week. That time goes straight to our clients now.